Copywriting and songwriting are pretty similar. A memorable ad or a meaningful song is based a solid concept. Along with the ability to transcend the expected.
After earning a double major in Economics and Music at Providence College, Ron became an independent jingle producer. This also led to a fruitful career as a copywriter. Including a national Effie Award for advertising effectiveness.
Joining the freelance world in 1994, Ron began actively networking in the New York music industry. A Grammy Awards voting member of NARAS, his multifaceted involvement in the worlds of advertising and music continues to this day.